YI, Min; TING, Hong. Research on the Mechanism and Governance Path of Gen AI Content Marketing in Reducing Customer Acquisition Costs and Enhancing Customer Retention Performance. Innovative Applications of AI, [S. l.], v. 3, n. 3, p. 16–22, 2026. DOI: 10.70695/IAAI202603A5. Disponível em: https://hume.iscas-test.com/index.php/zk/article/view/199.. Acesso em: 30 sep. 2026.