The Mechanism, Dilemma and Improvement Path of AI Empowering the High-quality Development of Rural Tourism

Abstract

Against the backdrop of digital rural development and the deep integration of culture and tourism, artificial intelligence (AI) has become a key driver of the transformation and upgrading of rural tourism. Compared with the traditional extensive development model, AI promotes rural tourism through data-driven, scenario-based, and governance-oriented approaches. It effectively restructures rural tourism business formats, optimizes tourist service experience, improves industrial governance efficiency and revitalizes local cultural heritage, injecting new momentum into the quality improvement and efficiency enhancement of rural tourism.

At present, the application of AI in China's rural tourism is still in its initial stage. A host of challenges including inadequate digital infrastructure, superficial technical application, low digitalization of cultural and tourism resources, and shortages of interdisciplinary talents have hindered the in-depth integration between intelligent technologies and rural tourism.

In view of the above issues, this paper systematically expounds the internal mechanism of AI enabling the high-quality development of rural tourism from the perspectives of industry, service and governance, and analyzes the prominent difficulties in practical development. It further puts forward optimization strategies in terms of technical adaptation, resource revitalization and talent cultivation. The research aims to promote the digital, intelligent and distinctive development of rural tourism, and contribute to the comprehensive revitalization of rural areas.